Digital Marketing – The Evolution of Digital Marketing – Marketing Pro

Marketing until the end of the 20th century was still based on expensive and very physical communication for some companies. You had to travel to communicate about the characteristics of a product or service and vice versa for the consumer or communicate through the television media that are expensive for some companies. The sales effort was not only strategic but also physical and expensive.

If marketing is being digitized, it is because technology is constantly increasing and ICT (Information and Communication Technology) is no less.

Initially, it was desktops, then laptops (laptop, MacBook) and finally came Android phones.

The Android phone is the latest creativity. It is a mobile phone that gives access to a data connection to be able to connect to search engines and social networks. It facilitates Internet access that can now be made possible by anyone with an Android phone.

The Android phone is the main factor that has contributed to the explosion of digital marketing because it is accessible to all which leads to the charitable evolution of mobile marketing.

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How did digital marketing come about?

How has digital marketing evolved?

What about digital marketing to the present day (2019)?

These are our concerns in this article.

Digital marketing tool

1- BIRTH AND EVOLUTION OF DIGITAL MARKETING

Digital marketing is marketing through the Internet that uses all digital media. These were the websites initially in the form of flyers, then they evolved into dynamic sites and finally came social networks.

The advent of social networks has increasingly involved people in digital, especially from Facebook, Instagram, Twitter… that allow many to flourish from their personal publications (aesthetic photos, family photos, easy communication, reunion) which will lead to a real digital world.

The Internet is becoming a real opportunity for businesses.

Therefore, mobile marketing is becoming more exciting (marketing which consists of adapting its website to any mobile device to facilitate the user experience) because of the tendency of individuals to do research and browse their mobile since their living room.

2- STATISTICS OF DIGITAL MARKETING THAT IN 2019

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The explosion of the Internet has digitalized marketing because nearly two billion of the world’s population are connected daily. The sales effort remains strategic but less expensive, abstract (not physical) and more effective because remotely we can reach the target audience for our services, conclude a sale or a business plan.

In Cameroon, we will talk about 3,500,000 active accounts monthly at Facebook, 560,000 at LinkedIn, 470,000 on Instagram and 77,600 on twitter in 2019 which represents a large national market and 2.234 billion international facebook, 1900 billion to You Tube, 1 billion to Instagram, 335 million to Twitter, 303 million to LinkedIn for businesses and entrepreneurs.

Statistics of digital marketing 2019

It is in this logic that Marketing Pro is located to ensure visibility, marketing, branding, notoriety and permanent contact for this large market that represents the digital population notably from the trades of the social media management of community management and web development.


Building your business nationally and internationally is our priority.

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