Sales funnel-What is the digital marketing sales funnel -Marketing Pro

The sales funnel is the preferred word when it comes to organizing advertising campaigns in digital marketing. It’s the method par excellence that makes digital marketing so relevant and effective: targeting.

It’s about targeting your buyer persona first, then your audience based on the buyer persona’s behavior in front of your ads because the behavior determines the level of commitment to the products or services you offer. It is a selection method that takes into account customer potential.

Sale funnel

What are the steps of the digital marketing sales funnel?

What is the difference between the social media sales funnel and in Inbound marketing?

This is the summary of this article.

Before getting to the heart of the matter, what is the significant definition of the sales funnel to better understand and detail it.

1-DEFINITION OF THE SALE FUNNEL

The sales funnel or buying process are the different steps that an avatar or buyer persona carries to become a customer. As the name suggests, it is the tunnel that leads to the purchase. These are the steps you have arranged yourself to qualify the prospect at each level of the funnel or buying process to make it a customer of the company.

It’s a method that detects potential customers who are judged based on their reactions to the offers you publish.

The sales funnel has the same principle on all digital channels:

*To be known by his audience or stage of awareness and awareness

*Deepen one’s existence or stage of consideration

*Stand out for sale or closing step

*Retarget to revive the customer

2-STEPS OF THE SALE FUNNEL

1-TO MAKE YOURSELF KNOWN BY ITS AUDIENCE

This is about introducing you to your target audience to show them that you exist and that you can be useful to them in solving a particular problem. This is the stage where you will give an image of yourself because these are the first impressions that will determine the continuation of your adventure.

Tip: you need to remove a problem and present your structure as the one that has the solution to the problem mentioned.

If it’s graphic ads, you can do it in three publications because each post represents a specific message. The first could talk about the problem to be solved and the solution you bring, the second of the origins of your business and its purpose, the third of the different services you offer.

If it’s video ads, you can do it in a video where you’ll put the various topics mentioned above explicitly and orderly in a generally recommended one-minute duration.

For the funnel of sales with video confers : https://www.yumyumvideos.com/5-must-marketing-videos-video-sales-funnel-wp/

All in all, publications need to be phased in more and more for consistency.

2- DEEPEN ONE’S EXISTENCE OR BE CONSIDERED

This step of the sales tunnel is to talk more about the benefits of your products/services and their benefits to your prospects. This is the stage where you must automatically target people who have expressed an interest in liking the page, liking the publication, visiting the site, reading the video because it is your prospects. Those who have an idea of you and who might be more interested in the future of your messages.

The number of posts or videos will depend on the message you want to convey. One thing to remember is clear, explicit and interesting.

3- TO STAND OUT TO SELL OR CLOSE

This is the funnel stage that allows you to target people who are asking questions and highlight its competitive strengths, your particularity that makes your offers a unique offer in the market.

This particularity will demonstrate the value of your offers and may encourage the purchase. These are one or more advantages that set you apart from your competitors and make your products/services special.

As for Step 2, the number of post or video will depend on what you have to say.

4- RETARGETING

This is the last step of the funnel which consists of retargeting the prospects who have reacted but without switching to the purchase or subscription. You can offer them free gifts, discounts on products/services, contest games to direct them to an act of purchase or subscription.

Sale funnel

3-CASE PRACTICAL

The client at the plumber’s house contacts us to carry out his advertising campaigns on digital because we explained that it is more efficient and less expensive.

We will use social networks to expand its market and enhance its hardware products.

First, we can start with Facebook and Instagram who specialize in business to consumer and linkedIn as a result because for hardware products, contractors (construction companies) could be Interested.

We will start with the role of hardware for a house, then the creation of the purpose and the various services of the plumber’s house (awareness, awareness of the role of hardware products and the existence of the plumber’s house) .

Then, engage in a second targeting for people who have come forward to talk to them about the benefits in a specific and explicit sense of each product quincailler of the plumber’s house (being considered).

In a third phase, we will highlight the special assets to stand out and make a difference. It can be a price policy, a product guarantee, a free delivery…

Finally, we will retarget prospects who have come forward in stage 3 (above) to offer them promotions or gifts that will push them to buy.

Note: We want to make it clear that we are talking about a much more target sales tunnel. This is the very expression of targeting when everyone who has seen the ads will not react in the same way at the same time.

Hearings will be formed based on the reactions of Internet users that will allow you to have a target and get the message across. It is a kind of sieve that evolves by sorting out the most interested and emerging from the targets this thanks to Google analytic for websites, Google ADS for video sites, Facebook ADS or advertising campaign tools of each social network.

Sale funnel

4- DIFFERENCE BETWEEN SALES FUNNEL ON SOCIAL NETWORKS AND INBOUND MARKETING

If we want to take the example of our client the plumber’s house, if he feels the need to have online orders, online payments which is a very good strategy to facilitate transactions and tracking, we will use the site Internet that will allow these operations and permanent personal follow-up of the customer from the newsletters.

At this moment, it will no longer be able to organize only advertising campaigns to sell the hardware products but it will be a question of organizing advertising campaigns to sell the hardware products and attract visitors to the website to turn them into prospects within the means of CTA (Call To Action) inserted in the written articles.

We explain ourselves in the following points.

1- TO BE KNOWN BY HIS AUDIENCE OR RAISE AWARENESS

In marketing, this step is similar to that of social networks to know how to raise awareness of its existence. Social networks remain the essential element of communication. We can add display (advertisements on other websites with high traffic), advertisements on video sites (you tube, vimeo).

2- DEEPEN ITS EXISTENCE

The step that allows to engrave its existence to be considered. In short mark the name of the company in the memory of Internet users through the qualities of your products or services.

Unlike social networks that will talk about the benefits of products/services in a thorough way to its target audience, ininbound marketing it will be a matter of highlighting blog posts to highlight the CTAs that will collect visitors via the forms to contact them again.

Here, natural referencing, SEM, social networks, displays, video sites all have their roles to play.

3- STAND OUT FOR SALE

This stage of the funnel refers to the sale for both methods. For social networks, while it is a matter of talking in particular about the competitive advantages to its target audience, in Inbound marketing it is the stage of transforming the prospect into a customer through the means of newsletters that will play a role of lead nurturing ( maturity of the prospect) and then selling.

4- RETARGETING

The last stage of the funnel but very important. It’s remarketing.

For social networks, it consists of retargeting active people who have not made a significant act of buying or subscribing to a product or service in order to pass promotions or contests, gifts that will boost so-called sales or Services. In short, turn these active people into customers.

In inbound marketing, this step will be added to that displays, video sites and in addition newsletters to boost customers and retain them.

Note: Social networks are a tool of inbound marketing. They act at the communication level to bring the target back to the website, although even at the social network level, publications are increasingly scantily-defunct as explained above. There will be marriage with blog posts to be consistent. Also, always as a communicator, they have a role to maintain the community, i.e. to retain it.

5- CONCLUSION

In the end, we can conclude that the sales funnel represents the planning of digital advertising campaigns that is done in a specific order to determine the target audience in order to communicate the appropriate message. It applies in any digital advertising action to get the best results because as we all know the target represents the richness of digital marketing.

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Digital Marketing – The Benefits of Digital Marketing – Marketing Pro

Digital/e-marketing/web marketing/digital marketing/electronic marketing represents all the strategies adopted via a digital tool (computer, smartphone) to reach its target or make a sale. In other words, it’s marketing through the internet.

Benefits of digital marketing

Digital marketing has taken on the outreach of the Internet and has exploded with social networks. Initially, it was traditionally a saturation of advertising to attract as many prospects as possible that proved ineffective over time (for lack of personalized advertising message) to give way to marketing inbound or content marketing that involves creating impactful content that attracts visitors to websites (online companies) to convert them into a prospect and then a customer. The latter is quite effective in terms of results and is appreciated by all in these terms that it allows:

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  1. To have a target and reach it quickly.
  2. Direct interactions with customers that help personalize the offer and better satisfy customers.
  3. Loyalty through customer satisfaction and ongoing follow-up.
  4. Easy contacts (prospects).
  5. Unlimited customer availability.
  6. Generates trust, branding and reliability through quality content and direct interaction.
  7. Expands its market nationally and internationally in one time labs from remote custom offerings.
  8. It is less expensive compared to a physical shop or a real advertising campaign.
  9. Salespeople who are lightened in their task because they already have a database of potential customers.
Benefits of digital marketing

Let’s see how we can better understand these benefits in depth.

1- Have a target and reach it

Indeed, unlike traditional marketing that merely makes mass advertising, digital marketing allows to have a target that will be called buyer persona or the avatar that allows to focus its energy on the person likely to make a purchase that is more profitable.

Targeting can be found from the sponsorship of ads on social networks and ADWORDS ads (Google ads) when sponsoring site links for search ads (SEM) or display ads (advertisements popular sites that operate in a specific area).

2- Direct customer interactions that help personalize the offer and better satisfy customers

Direct interactions with customers come from internal messaging or comments on a business page on social networks. They provide a better understanding of clients’ concerns and respond to them based on their needs.

This is the peculiarity of social networks that make it a real sales tool.

A real contact between the company and its customers is created with the possibility of answering questions. A sense of confidence and reliability is born in the prospect who finds direct satisfaction with his problems.

Note: Websites already offer dialog boxes that detect online leads.

3- Loyalty ensured by customer satisfaction and ongoing follow-up

Customer loyalty is the fact that a customer subscribes to your products or services. This loyalty is triggered when the customer is satisfied during his consumption.

However, customer satisfaction is not limited to consumption. It starts from the service in all customer contact points until the customization of the offer before ending at consumption. It is therefore a staggered satisfaction that integrates the buying process.

This will be about online customer satisfaction and tracking that integrates the personalization of the offer through easy communication (message box, interactivity).

4- Easy contacts (prospects)

Easy contacts or prospects in digital marketing are possible simply because you just need to target your audience on Google ADWORDS or on social networks and quietly wait for potential customers to start reacting by click ingoning on the link or on the publication.

Unlike the traditional practice of putting on the go and the results not in line with the budget or the energy expended, digital marketing is a facilitator.

Sitting on your desk or from your room, you simply target your buyer persona (people who may have a need corresponding to your offer) and you simply wait for the first reactions that will allow you to redirect to the google through social networks or the results of Google Analytics (a Google tool that translates traffic results on a website based on pre-configured business objectives).

5- Unlimited customer availability

This setting is possible thanks to the concept of digital marketing that does not require any particular place to receive its customers or to hire a customer.

All you need is your portable digital tool and a data connection to work full-time and on the go in a car, a supermarket…

Because the conversation is virtual, there is no place to work.

6- Generates trust, branding and reliability through quality content and direct interactions

The particularity of digital marketing is above all the notoriety and brandimage it brings to companies.

Indeed, many of the private equity (S.A) companies that already have market influence still feel the need to move into digital; this to maintain the image they have of their customers and further increase trust by content that lives up to their services.

Quality content remains the main element of visitor reliability and conversion.

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Benefits of digital marketing

7- Expands its market nationally or internationally in one time labs from remote custom offerings

Like traditional marketing, digital marketing is internationalizing but in a different way. Traditionally, it is essential to communicate on a local media outlet of the exporting country before hoping for sales or having a representative in the export country or even to travel to make promotions.

With digital, everything changes:

All you need is a website and/or an online shop that offers services or products that may be accepted by the market in the target country.
An international online payment system in this case PayPal for remote invoice payments.
Make sure you have a section to your site written in the native language of the export country.
Do a market study using Google’s keyword research tools beforehand.

8- Less expensive compared to a physical shop or a real advertising campaign.

The website represents the company in digital. It therefore has all the necessary elements that a company requires to function well. That said, if you do in the services or if you are an intermediary, you can do without the local unless you do raw e-commerce that requires a stock of goods as such.

If you want to compare the price of a paid plan for a site monthly or annually with that of a space to rent for a company, you will only be surprised. Moreover, the advertising budget in digital marketing represents only a penny of a traditional advertising campaign (televisions, radios, billboards, etc.).

9- Salespeople who are lightened in their duties because they have a database of potential customers

The role of salespeople in a business is to get the prospect to buy. Before the advent of digital, the salesperson went on field canvassing in search of potential customers to have contacts that they could relaunch in return in the case of business to consumer and offers services to companies in exchange a discharge they could follow via contact on the landfill or the directory taken beforehand in the case of business to business.

The rise of digital has changed the game of the business: each social network is adapted to a specific type of business.

It’s about searching for leads online through a website (online presence) for people looking for a company like ours (search results on search engines) and going into the right social networks to bring the target back to the website so that it can be converted into a prospect: it’s inbound marketing.

The salesperson is then lightened in his task because he draws his prospects directly from the level of conversion results that will allow him to have the email address and/or telephone contact that will help the conversion of the prospect into a customer.

Benefits of digital marketing

In the end, it could be said that the evolution of ICT (Information and Communication Technology) has only improved marketing by promoting a target (buyer persona), limiting the budget of advertising campaigns, facilitating (less energy quest for customers to ensure a good return on investment.

In short, the inbound marketing (digital marketing that drives the prospect to take an interest in a company/product/service by quality content that corresponds to his expectations) ensures the brand image, notoriety and generates the prospects that are needed to realize the turnover why Marketing Pro registers to ensure the necessary techniques that allow to increase traffic on your site and turn visitors into prospect, then customer and finally a loyal customer.

We have a duty to grow your online business for consistent results.

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