The company’s showcase website represents the online company, that is, the company itself in digital.
Therefore, the website must have all the necessary elements that will allow visitors to explicitly inquire, place an order and pay as in a regular business or supermarket.
The website has existed since the birth of the Internet and is becoming more and more important with the growth of digital marketing because it represents the company par excellence and is accompanied by social networks (facebook, instagram, LinkedIn, Twitter, Pinterest…) for advertising and inter-activity purposes in order to attract the most potential customers to the site (company).
Many people wonder if a company already on social networks need to have a website? The answer is yes for the following reasons:
1. The site has a homepage that represents all the company’s services.
2. On the home page of a site, we have access to specific tabs that can redirect us to a specific service to take more information.
3. The site is less cumbersome for a visitor because it is ordered to obtain a specific information based on a goal.
4. It is possible to order online from a tab registered for this purpose.
5.It is possible to have a newsletter about the company and its services from a blog or news page added to this effect or even more a newsletter for home customers in order to keep in constant contact with them and thus their inform you of any changes to the company.
6. It is possible to make an online payment to limit traffic jams and hassles for consumers.
7. The website is less expensive compared to the physical installation of a local company.
8. The website as a showcase of the online business at almost zero operating cost (non-existent taxes); in addition the cost of referencing a site on google search results to be visible to the maximum by its potential customers are almost non-existent from the moment you finalized your annual plan (normal annual payment of your site), you just need to improve your SEO.
9. Thanks to the website you can sell online without gross stock of merchandise, manage a virtual stock of merchandise and record your customers’ shipping information.
In short, the website is important in that it represents the company itself and has the features and information needed to serve an online customer without hassle. Since SEO (content) and SEA (Google advertising) are not enough to increase the visibility of a site, it is an alarming need to involve social networks to target and increase your audience and thus improve your traffic on the site in order to to have better results.
Marketing Pro specializes in designing aesthetic websites based on the desired features and their referencing on search engines also takes care of the popularization of your site and its services on social networks to give you ready-to-purchase leads.
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