A Contractors Basic Marketing Tools- Marketing Pro

As stated in one of our articles on entrepreneurship:

The entrepreneur is the one who is always on the lookout for knowledge to constantly improve his business in order to innovate his techniques and services when we know that consumer habits are changing and technology is constantly increasing .

That said, if we want to analyse current consumer behaviour, the 2019 statistics detailed here show that many of the world’s population (consumers) are connected which represents a digital market. This is also the main indicator of the growth and importance of digital marketing.

In addition to this huge opportunity, it is also an awareness for companies that are still lagging behind to set up shop on social networks to expand their business, build a lasting relationship with their fan community, ensure their image of and therefore preserve the company’s development.

So today in the face of the good numbers of social networks and software available, we want to know what are the social networks and basic software of a beginner entrepreneur that is to say tools with which any entrepreneur should start. These are Facebook, Instagram and wordpress. Why did we quote them? That is the question that is the subject of our article.

Digital marketing tools
DIGITAL MARKETING TOOLS

1- FACEBOOK

Facebook’s top social network in 2019 is the most popular social network in fact considering its ranking in the world. The platform is the most visited, i.e. there is also a lot of opportunity.

With its structure that allows the opening of links in its publications, recommended upload size is 1,200 x 630 pixels. Will appear with a maximum width of 470 pixels in Facebook feed. Will appear on a Facebook page with a maximum width of 504 pixels.

Facebook Shared Link Images :

Similar to shared images, shared link images have an optimal size of 1,200 x 627 pixels. Keep these guidelines close by when uploading shared link images:

  • Square photo has a minimum upload size of 154 x 154 pixels in feed.
  • Square photo has a minimum upload size of 116 x 116 pixels on page.
  • Rectangular photo has a minimum upload size of 470 x 246 in feed.
  • Rectangular photo has a minimum upload size of 484 x 252 on page.

Source : https://www.inc.com/larry-kim/your-one-stop-facebook-image-sizes-cheat-sheet.html

Facebook is highly advised for site owners, blog and promoters of products or services, to expand their activities through professional pages in order to sponsor to reach more people or, in groups to get Discover. All in all, the professional page offers a greater opportunity to reach as many people as possible at a cost more than affordable.

Whether in business to business or business to consumer, the platform is full of all these opportunities. It is the place par excellence to expand its business and make itself known in addition, they have innovated with recruitment that allows each professional page owner considered a business leader can design job offers that can receive resumes. It is therefore a great business environment, a perfect place of business.

Facebook, Visage, Facebook Icon

2- INSTAGRAM

Instagram ranked the world’s second largest social network in 2019 continues to prove itself in view of the high potential for interaction seen on its publications.

In the past, digital marketing experts used to say, Instagram is the social network that specializes in business to consumer. However, the platform is constantly growing in view of its very high and encouraging interaction capacity for entrepreneurs; which could arouse the instincts of some business-to-business entrepreneurs. Also, these companies based in business to consumer represent targets for business to business companies. So Instagram is rocking, this network is also becoming an incredible opportunity.

The first richness of Instagram is the imposing image when you know that the image represents the number one factor of conversion on social networks

Instagram offers pixel-based photos :

  • Square (1:1 aspect ratio):
    600×600 pixels (minimum)
    1936×1936 pixels (maximum)
  • Landscape (1.91:1 aspect ratio):
    600×315 pixels (minimum)
    1936×1936 pixels (maximum)
  • Portrait (4:5 aspect ratio):
    600×750 pixels (minimum)
    1936×1936 pixels (maximum)

Source : https://louisem.com/37587/whats-the-best-instagram-image-size

Instagram posts are accompanied by a descriptive comment that unlike other social networks, it appears rather at the bottom of the image and discreetly making the instagram photo impressive, and more beautiful if it is well built in the first place.

With this photo format, many communicators have understood that the image being the advantage of Instagram, it must convey the maximum message. Therefore, the text format will be combined to establish its message in an image which should not exclude marketing commentary because it values the publication more.

The viewing structure of the Instagram profile can be in the form of a table or scrolling, the platform offers very aesthetic accounts that do not allow the direct opening of links why, everything is focused on the bio that can collect key information and open links to sites.

Instagram, Insta, Logo De Instagram
INSTAGRAM

1- HOW TO BUILD HIS COMPANY AT INSTAGRAM FROM ZERO.

In addition to its link to the facebook account, twitter, tumblr that is to say possibility on Instagram to publish on the three networks simultaneously, the system of subscriber acquisition is more than easy to build a community very quickly to Instagram. It is the most free social network ie from zero if you have a service to offer, an ideology to defend, you do it properly to Instagram. I give you all the secrets in an e-book that I am preparing entitled Entrepreneurship in the 21st Century and whose release will be communicated to you on all digital channels. Contact me marketingnumeriquepro@gmail.com if necessary.

2.2- HOW TO MAKE MONEY WITH INSTAGRAM

Instagram’s second social network, is a must nowadays for any entrepreneur; because not only is it suitable for a novice entrepreneur i.e. not having a strong financial capacity, but also the platform is full of a billion active users made up of consumers and businesses.

People who have an Instagram account may be apparent civilians but business leaders elsewhere. It is therefore a great business environment that can trigger your business, in addition to its strong ability to interact that will give you proof of your work. Here are the steps to follow if you want to make money from Instagram: https://blog.hootsuite.com/how-to-make-money-on-instagram/

All in all, not only can you promote your business but also you can represent a company on your account if you are an influencer with a strong ability to interact.

It’s crazy that we make money for free provided we have a smartphone and nice photo relevant. Then it’s your turn.

Note : All social networks have a feature necessary for the development of your business, this article is about digital marketing tools for a beginner entrepreneur.

For the wide range of social networks, we have LinkedIn specializing in business development business to business (B to B) and recruitment that have updated their privacy policy which I invite you to consult here , Twitter excellent for publishing and expanding blog sites and its GIfFs integrated with publications, You tube leader in clothing and video advertising…

social media, Arbre, Structure

3- WORDPRESS

We will never stop saying it enough, the site is the number one representative of your online business ie the website is your business in digital, a way to give all the image you want your customers to perceive.

Article to read: the role of a website

So what is the best content magement system that can help you design your website properly? this is WordPress. Why this CMS? quickly we list the basic reasons:

  • A simplified site creation procedure
  • Edition of your content via a publisher in words format
  • Free media library
  • Opportunity to have a site for free
  • A multitude of theme for the design of your free and premium site
  • A dashboard rich in features such as statistics of your visits, marketing tools (social networks, mailchimp …)
Wordpress logo, Logo de WordPress
WORDPRESS

WordPress yes the favorite is the best fast and efficient design software of a website for a beginner entrepreneur and for a professional entrepreneur in these terms:

1- A PROCESS FOR CREATING THE SITE SIMPLIFIES

Website owners are not necessarily computer experts which is why designing a website can seem frustrating if it is complicated or even discouraging when it comes to code. Fortunately WordPress has thought about it and makes available to its public a simplified procedure via wordpress.com which consists simply of entering a valid email address, a password, a domain name for your site and oops your site is already created, a Very fast six-step procedure that doesn’t require expertise just a little bit of personal information.

Then, instead of the configuration that consists of choosing a theme in the theme library available free for the layout of the menu and content of your site, in fifteen minutes top time you own a site ready to be visited.

2- CONTENT EDITION

Indeed, after designing a site through the theme chooses, place to content.

Content is the number one element that expresses the role and values of your business. this is the text you write for your homepage, menus, representative photos and blog posts. This is in other words the root of your website.

To make it easier for you, WordPress content is written through a word-in-the-box editor that allows you to type your text, process it, add links, images, PDFs, call to action… via the editor’s menu

3- THE FREE MEDIA LIBRARY

This is a very crucial element in the design of a website: the appropriate professional images. A setting that would have resorted to a professional photographer and generate additional expenses, fortunately wordpress is still the place to provide you with the right solution: its free media library free to use that contains thousands of photos based on different topics (food, family, entrepreneur, digital, landscape, fitness…).

4- POSSIBILITY TO HAVE A SITE FOR FREE

What good news to wordpress, still free, decidedly all to zero Dollar, Euro or franc CFA. It’s so beautiful that you’d dare to believe it. you own a website in fifteen minutes with beautiful images and a domain name all from scratch is miraculous.

The only peculiarity is that the free plan with the domain name worpress.com.

Example: If your redgated name is marketingnumeriquepro.com, with a free plan it will be marketingnumeriquepro.wordpress.com

An excellent plan that allows you to start and update your site and even more to build your blog that you can call info, news, news … based on your preferences and that will inform your visitors or subscribers about your company’s values, services or products. see the article how to build a blog here

NOTE : the articles of your blog must be written in ascending order, i.e. based on the principle of the history and creation of your company, its services, the role of its services… Check out our blog for a sketch of the staggered articles that is ranked from the newest to the oldest.

5- A MULTITUDE OF THEME FOR THE DESIGN OF YOUR SITE

As stated above, the theme is the setting that organizes the layout of the menu and content of your site this implies the font, the position of social menus (social networks), the position of the main menu, the position of the image of the home page , the company’s logo… WordPress offers a multitude of free and premium (paying) theme that will allow you to redesign your site all suitable for computer and mobile playback that you can test to choose the one that suits you best.

This is also the peculiarity of WordPress software which offers responsive sites (adapted to computers and mobiles) for a better user experience (users, mobile users).

6- A DASHBOARD RICH IN FEATURES

Among the features available to site owners via the wordpress dashboard, we have:

*Very important statistics to track the evolution of your business; is displayed here by country, pages and articles visited, place of origin of the visit (social networks, search engines, email, wordpress reader …) and for accuracy, WordPress has a large community also owners of WordPress site that can view your site via the wordpress reader or view your posts instantly by email if they subscribe to your blog.

digital marketing tools
WORDPRESS

*The marketing menu that has the role of activating the marketing of your site namely sharing tabs on social networks, automation of sharing on social networks, link to mailchimp gold gold that allows the integration of newsletter forms on the pages you desire.

To name a few, the site’s dashboard is packed with even more functionality that will help you track your site’s activity and add all the functions necessary for your site to run smoothly and evolve. An example of a site designed with the software wordpress.com https://marketingnumeriquepro.com/ to visit absolutely and bring your impressions back to comments.

4- CONCLUSION

Being an entrepreneur is a responsible decision, but to succeed, you must be accompanied by effective tools adapted to the current consumer context and to achieve and measure your return on investment in this case tools such as Websites, social networks, the newsletter all measurable from statistical results that will allow you to better understand your communication, adapt it and finally gain efficiency.I list you manuals designed specifically to better understand and practice in the Worpress software and that will further improve your knowledge on WordPresss the simplest, most complete and most practical software in the world.

WORDPRESS BOOKS ONLINE

PLEASE OUR FREE TIPS HERE

THANK YOU


Sales funnel-What is the digital marketing sales funnel -Marketing Pro

The sales funnel is the preferred word when it comes to organizing advertising campaigns in digital marketing. It’s the method par excellence that makes digital marketing so relevant and effective: targeting.

It’s about targeting your buyer persona first, then your audience based on the buyer persona’s behavior in front of your ads because the behavior determines the level of commitment to the products or services you offer. It is a selection method that takes into account customer potential.

Sale funnel

What are the steps of the digital marketing sales funnel?

What is the difference between the social media sales funnel and in Inbound marketing?

This is the summary of this article.

Before getting to the heart of the matter, what is the significant definition of the sales funnel to better understand and detail it.

1-DEFINITION OF THE SALE FUNNEL

The sales funnel or buying process are the different steps that an avatar or buyer persona carries to become a customer. As the name suggests, it is the tunnel that leads to the purchase. These are the steps you have arranged yourself to qualify the prospect at each level of the funnel or buying process to make it a customer of the company.

It’s a method that detects potential customers who are judged based on their reactions to the offers you publish.

The sales funnel has the same principle on all digital channels:

*To be known by his audience or stage of awareness and awareness

*Deepen one’s existence or stage of consideration

*Stand out for sale or closing step

*Retarget to revive the customer

2-STEPS OF THE SALE FUNNEL

1-TO MAKE YOURSELF KNOWN BY ITS AUDIENCE

This is about introducing you to your target audience to show them that you exist and that you can be useful to them in solving a particular problem. This is the stage where you will give an image of yourself because these are the first impressions that will determine the continuation of your adventure.

Tip: you need to remove a problem and present your structure as the one that has the solution to the problem mentioned.

If it’s graphic ads, you can do it in three publications because each post represents a specific message. The first could talk about the problem to be solved and the solution you bring, the second of the origins of your business and its purpose, the third of the different services you offer.

If it’s video ads, you can do it in a video where you’ll put the various topics mentioned above explicitly and orderly in a generally recommended one-minute duration.

For the funnel of sales with video confers : https://www.yumyumvideos.com/5-must-marketing-videos-video-sales-funnel-wp/

All in all, publications need to be phased in more and more for consistency.

2- DEEPEN ONE’S EXISTENCE OR BE CONSIDERED

This step of the sales tunnel is to talk more about the benefits of your products/services and their benefits to your prospects. This is the stage where you must automatically target people who have expressed an interest in liking the page, liking the publication, visiting the site, reading the video because it is your prospects. Those who have an idea of you and who might be more interested in the future of your messages.

The number of posts or videos will depend on the message you want to convey. One thing to remember is clear, explicit and interesting.

3- TO STAND OUT TO SELL OR CLOSE

This is the funnel stage that allows you to target people who are asking questions and highlight its competitive strengths, your particularity that makes your offers a unique offer in the market.

This particularity will demonstrate the value of your offers and may encourage the purchase. These are one or more advantages that set you apart from your competitors and make your products/services special.

As for Step 2, the number of post or video will depend on what you have to say.

4- RETARGETING

This is the last step of the funnel which consists of retargeting the prospects who have reacted but without switching to the purchase or subscription. You can offer them free gifts, discounts on products/services, contest games to direct them to an act of purchase or subscription.

Sale funnel

3-CASE PRACTICAL

The client at the plumber’s house contacts us to carry out his advertising campaigns on digital because we explained that it is more efficient and less expensive.

We will use social networks to expand its market and enhance its hardware products.

First, we can start with Facebook and Instagram who specialize in business to consumer and linkedIn as a result because for hardware products, contractors (construction companies) could be Interested.

We will start with the role of hardware for a house, then the creation of the purpose and the various services of the plumber’s house (awareness, awareness of the role of hardware products and the existence of the plumber’s house) .

Then, engage in a second targeting for people who have come forward to talk to them about the benefits in a specific and explicit sense of each product quincailler of the plumber’s house (being considered).

In a third phase, we will highlight the special assets to stand out and make a difference. It can be a price policy, a product guarantee, a free delivery…

Finally, we will retarget prospects who have come forward in stage 3 (above) to offer them promotions or gifts that will push them to buy.

Note: We want to make it clear that we are talking about a much more target sales tunnel. This is the very expression of targeting when everyone who has seen the ads will not react in the same way at the same time.

Hearings will be formed based on the reactions of Internet users that will allow you to have a target and get the message across. It is a kind of sieve that evolves by sorting out the most interested and emerging from the targets this thanks to Google analytic for websites, Google ADS for video sites, Facebook ADS or advertising campaign tools of each social network.

Sale funnel

4- DIFFERENCE BETWEEN SALES FUNNEL ON SOCIAL NETWORKS AND INBOUND MARKETING

If we want to take the example of our client the plumber’s house, if he feels the need to have online orders, online payments which is a very good strategy to facilitate transactions and tracking, we will use the site Internet that will allow these operations and permanent personal follow-up of the customer from the newsletters.

At this moment, it will no longer be able to organize only advertising campaigns to sell the hardware products but it will be a question of organizing advertising campaigns to sell the hardware products and attract visitors to the website to turn them into prospects within the means of CTA (Call To Action) inserted in the written articles.

We explain ourselves in the following points.

1- TO BE KNOWN BY HIS AUDIENCE OR RAISE AWARENESS

In marketing, this step is similar to that of social networks to know how to raise awareness of its existence. Social networks remain the essential element of communication. We can add display (advertisements on other websites with high traffic), advertisements on video sites (you tube, vimeo).

2- DEEPEN ITS EXISTENCE

The step that allows to engrave its existence to be considered. In short mark the name of the company in the memory of Internet users through the qualities of your products or services.

Unlike social networks that will talk about the benefits of products/services in a thorough way to its target audience, ininbound marketing it will be a matter of highlighting blog posts to highlight the CTAs that will collect visitors via the forms to contact them again.

Here, natural referencing, SEM, social networks, displays, video sites all have their roles to play.

3- STAND OUT FOR SALE

This stage of the funnel refers to the sale for both methods. For social networks, while it is a matter of talking in particular about the competitive advantages to its target audience, in Inbound marketing it is the stage of transforming the prospect into a customer through the means of newsletters that will play a role of lead nurturing ( maturity of the prospect) and then selling.

4- RETARGETING

The last stage of the funnel but very important. It’s remarketing.

For social networks, it consists of retargeting active people who have not made a significant act of buying or subscribing to a product or service in order to pass promotions or contests, gifts that will boost so-called sales or Services. In short, turn these active people into customers.

In inbound marketing, this step will be added to that displays, video sites and in addition newsletters to boost customers and retain them.

Note: Social networks are a tool of inbound marketing. They act at the communication level to bring the target back to the website, although even at the social network level, publications are increasingly scantily-defunct as explained above. There will be marriage with blog posts to be consistent. Also, always as a communicator, they have a role to maintain the community, i.e. to retain it.

5- CONCLUSION

In the end, we can conclude that the sales funnel represents the planning of digital advertising campaigns that is done in a specific order to determine the target audience in order to communicate the appropriate message. It applies in any digital advertising action to get the best results because as we all know the target represents the richness of digital marketing.

PLEASE OUR FREE TIPS HERE

Thank you

Digital Marketing – The Benefits of Digital Marketing – Marketing Pro

Digital/e-marketing/web marketing/digital marketing/electronic marketing represents all the strategies adopted via a digital tool (computer, smartphone) to reach its target or make a sale. In other words, it’s marketing through the internet.

Benefits of digital marketing

Digital marketing has taken on the outreach of the Internet and has exploded with social networks. Initially, it was traditionally a saturation of advertising to attract as many prospects as possible that proved ineffective over time (for lack of personalized advertising message) to give way to marketing inbound or content marketing that involves creating impactful content that attracts visitors to websites (online companies) to convert them into a prospect and then a customer. The latter is quite effective in terms of results and is appreciated by all in these terms that it allows:

PLEASE OUR FREE TIPS HERE

Traitement en cours…
Terminé ! Vous figurez dans la liste.
  1. To have a target and reach it quickly.
  2. Direct interactions with customers that help personalize the offer and better satisfy customers.
  3. Loyalty through customer satisfaction and ongoing follow-up.
  4. Easy contacts (prospects).
  5. Unlimited customer availability.
  6. Generates trust, branding and reliability through quality content and direct interaction.
  7. Expands its market nationally and internationally in one time labs from remote custom offerings.
  8. It is less expensive compared to a physical shop or a real advertising campaign.
  9. Salespeople who are lightened in their task because they already have a database of potential customers.
Benefits of digital marketing

Let’s see how we can better understand these benefits in depth.

1- Have a target and reach it

Indeed, unlike traditional marketing that merely makes mass advertising, digital marketing allows to have a target that will be called buyer persona or the avatar that allows to focus its energy on the person likely to make a purchase that is more profitable.

Targeting can be found from the sponsorship of ads on social networks and ADWORDS ads (Google ads) when sponsoring site links for search ads (SEM) or display ads (advertisements popular sites that operate in a specific area).

2- Direct customer interactions that help personalize the offer and better satisfy customers

Direct interactions with customers come from internal messaging or comments on a business page on social networks. They provide a better understanding of clients’ concerns and respond to them based on their needs.

This is the peculiarity of social networks that make it a real sales tool.

A real contact between the company and its customers is created with the possibility of answering questions. A sense of confidence and reliability is born in the prospect who finds direct satisfaction with his problems.

Note: Websites already offer dialog boxes that detect online leads.

3- Loyalty ensured by customer satisfaction and ongoing follow-up

Customer loyalty is the fact that a customer subscribes to your products or services. This loyalty is triggered when the customer is satisfied during his consumption.

However, customer satisfaction is not limited to consumption. It starts from the service in all customer contact points until the customization of the offer before ending at consumption. It is therefore a staggered satisfaction that integrates the buying process.

This will be about online customer satisfaction and tracking that integrates the personalization of the offer through easy communication (message box, interactivity).

4- Easy contacts (prospects)

Easy contacts or prospects in digital marketing are possible simply because you just need to target your audience on Google ADWORDS or on social networks and quietly wait for potential customers to start reacting by click ingoning on the link or on the publication.

Unlike the traditional practice of putting on the go and the results not in line with the budget or the energy expended, digital marketing is a facilitator.

Sitting on your desk or from your room, you simply target your buyer persona (people who may have a need corresponding to your offer) and you simply wait for the first reactions that will allow you to redirect to the google through social networks or the results of Google Analytics (a Google tool that translates traffic results on a website based on pre-configured business objectives).

5- Unlimited customer availability

This setting is possible thanks to the concept of digital marketing that does not require any particular place to receive its customers or to hire a customer.

All you need is your portable digital tool and a data connection to work full-time and on the go in a car, a supermarket…

Because the conversation is virtual, there is no place to work.

6- Generates trust, branding and reliability through quality content and direct interactions

The particularity of digital marketing is above all the notoriety and brandimage it brings to companies.

Indeed, many of the private equity (S.A) companies that already have market influence still feel the need to move into digital; this to maintain the image they have of their customers and further increase trust by content that lives up to their services.

Quality content remains the main element of visitor reliability and conversion.

PLEASE OUR FREE TIPS HERE

Traitement en cours…
Terminé ! Vous figurez dans la liste.
Benefits of digital marketing

7- Expands its market nationally or internationally in one time labs from remote custom offerings

Like traditional marketing, digital marketing is internationalizing but in a different way. Traditionally, it is essential to communicate on a local media outlet of the exporting country before hoping for sales or having a representative in the export country or even to travel to make promotions.

With digital, everything changes:

All you need is a website and/or an online shop that offers services or products that may be accepted by the market in the target country.
An international online payment system in this case PayPal for remote invoice payments.
Make sure you have a section to your site written in the native language of the export country.
Do a market study using Google’s keyword research tools beforehand.

8- Less expensive compared to a physical shop or a real advertising campaign.

The website represents the company in digital. It therefore has all the necessary elements that a company requires to function well. That said, if you do in the services or if you are an intermediary, you can do without the local unless you do raw e-commerce that requires a stock of goods as such.

If you want to compare the price of a paid plan for a site monthly or annually with that of a space to rent for a company, you will only be surprised. Moreover, the advertising budget in digital marketing represents only a penny of a traditional advertising campaign (televisions, radios, billboards, etc.).

9- Salespeople who are lightened in their duties because they have a database of potential customers

The role of salespeople in a business is to get the prospect to buy. Before the advent of digital, the salesperson went on field canvassing in search of potential customers to have contacts that they could relaunch in return in the case of business to consumer and offers services to companies in exchange a discharge they could follow via contact on the landfill or the directory taken beforehand in the case of business to business.

The rise of digital has changed the game of the business: each social network is adapted to a specific type of business.

It’s about searching for leads online through a website (online presence) for people looking for a company like ours (search results on search engines) and going into the right social networks to bring the target back to the website so that it can be converted into a prospect: it’s inbound marketing.

The salesperson is then lightened in his task because he draws his prospects directly from the level of conversion results that will allow him to have the email address and/or telephone contact that will help the conversion of the prospect into a customer.

Benefits of digital marketing

In the end, it could be said that the evolution of ICT (Information and Communication Technology) has only improved marketing by promoting a target (buyer persona), limiting the budget of advertising campaigns, facilitating (less energy quest for customers to ensure a good return on investment.

In short, the inbound marketing (digital marketing that drives the prospect to take an interest in a company/product/service by quality content that corresponds to his expectations) ensures the brand image, notoriety and generates the prospects that are needed to realize the turnover why Marketing Pro registers to ensure the necessary techniques that allow to increase traffic on your site and turn visitors into prospect, then customer and finally a loyal customer.

We have a duty to grow your online business for consistent results.

PLEASE OUR FREE TIPS HERE

Traitement en cours…
Terminé ! Vous figurez dans la liste.