You’ve certainly heard of buying online to know order an item online to get delivered to your home. Awesome isn’t it! have a smartphone that you control and stay in your living room waiting for your package. What could be better than to be lightened, I would even say released from his buying tasks. Then, place the e-retailer who offers you the best product at a better price and on time. This is Amazon. Why Amazon? we’ll enlighten your curiosity from the following summary:
1- What is an e-trader.
2- What is the difference between an online store and a marketplace?
3- How to buy on Amazon?
1- WHAT IS AN E-TRADER ?
The e-commerce company is anyone who practices e-commerce. This is any website owner who displays his goods and/or services on his website called e-commerce site or online shop and receives orders and payments from this site in order to complete deliveries.
2- WHAT IS THE DIFFERENCE BETWEEN AN ONLINE STORE AND A MARKETPLACE ?
Amazon is not an online store but a marketplace. The online store is owned by an owner who sells its services or products. It is limited to the proposal of a single seller who sets up all the conditions for the acquisition of its goods and services. The marketplace, as the name suggests, is a marketplace, a platform where sellers can set up shop and offer services.
It is therefore advantaged to the proposal of several sellers. For this reason, it is advisable to expose your product links on marketplaces that already receive thousands of visits in order to complete your marketing campaigns. This is Amazon’s wealth of a wide range of products offered by thousands of sellers around the world and to make matters better, Amazon is conducting a mini-study for the quality standards of all its sellers before validation. The procedure is simple register here.
Goooood, you are registered you are a future seller on the marketplace! What about buyers? How do they make a purchase?
3- HOW TO BUY ON AMAZON ?
It all starts with an account to make the purchase. Create an account if this is your first order or identify yourself if you already have an account it’s free. Then you can search for products by category on the search bar. When you are in front of your desired product, check the features in the image description as well as the delivery areas. If you live in the available area, you can opt for a purchase by clicking to buy this item or add to the basket if you intend to add several products before the purchase.
The buying procedure is very convenient, you buy what you see and read, secure and payment too. Simply enter your payment information (credit card number) when creating your account, a delivery address and a delivery method and you now make purchases of your home safely; your banking information remains confidential.
Thousands and thousands of people around the world have been shopping safely on this marketplace for several years. View Amazon history
In addition, to facilitate logistics and delivery, many details are provided in advance to inform your various expectations namely the delivery time, the type of delivery (grouping or details). See more details for logistics here.
Now you know how to make a purchase on Amazon and which most secure marketplace to choose to make purchases without moving. The e-commerce giant and the best among the marketplaces are waiting for your orders now to get you delivered. It has a multivarietal product in all categories. Among the different product categories on offer, we have:
What is the difference between e-commerce and e-marketing?
These are the key points that will allow us to better understand e-commerce or online commerce.
1- E-COMMERCE DEFINITION
E-commerce is the action of collecting an order or payment from a website.
Online sales consists of putting online purchase orders (forms) or a real online shop that presents the products for sale and its corresponding descriptions.
Whatever is said, e-commerce represents the exchange of goods and services via the Internet through an order received beforehand.
2- E-COMMERCE TOOLS.
The tools of e-commerce are the elements that facilitate the realization of e-commerce in this case the CMS (content management system) wordpress, squarespace, elaborate sites specialized shopify, magento, prestashop, volusion, amazon, e-bay. These are a few.
WordPress is a CMS that allows you to create websites and manage its content, namely publishing, editing, classifying, deleting, structuring different pages and articles, via the publisher WYSIWYG (in word format) and inserting images or videos from its own Free media library as well as images, videos, pdf, personal words files directly from the editor.
wordpress allows you to design websites for high-traffic content, create purchase orders (booking forms), have an international online payment link (PayPal), create an e-commerce store… In case, we will be interested in the online shop which is possible with the extension woo commerce.
Woo commerce is the tool to use if you are thinking about having an online shop. It works on the basis of product pages that allow you to:
Represent the products and provide a detailed description,
Have a basket for orders
A reliable international payment method
Configurable delivery options
Automated tax calculation
From a liaison with Google Analytics for the analysis of customer behavior, mailchimp, Facebook.
Squarespace is a privately held U.S. company that produces software for the creation and hosting of websites. It also works in PHP but does not have extensions. Everything is included in the software as well as its e-commerce system that offers the normal features of an e-commerce.
3- AMAZON, EBAY
We have grouped these two websites together because they are the e-commerce sites already designed that allow a third party as long as they are registered to come and sell their products there. They are intermediaries that bind any seller to any customer and for accuracy, Amazon specializes in business to business and business to consumer and takes care of deliveries while e-bay specializes in consumer to consumer and the seller gets delivery load.
The advantage with these intermediary sites is that they already receive millions of views that allow to expand its market.
4. SHOPIFY, MAGENTO, PRESTASHOP, VOLUSION
These are the sites that offer more in-depth features in e-commerce in this case:
Product search area for customer
Management of merchandise stocks
Creating accounts receivable for better tracking
All in all, e-commerce is a highly organized sector that benefits from its software to satisfy customer orders and supplier payments.
3. E-COMMERCE BENEFITS
If e-commerce continues, it is because it has many advantages for both the consumer and the seller.
Payment facilitation that is now available directly online and limits long waits. Home deliveries More affordable prices Opportunity to better understand product characteristics before purchase
2. For the seller
Facilitating remote payment Less expensive than a local shop Lower operating costs (employees, taxes and taxes) Facilitating customer tracking through the customer account, which is a good sales strategy Possible remarketing to potential customers
4. THE DIFFERENT TYPES OF E-COMMERCE
Indeed, even at the level of e-commerce we meet:
Business to business
A company seller that offers services or products to a business buyer. Example: a salesperson of digital marketing solution (Marketing Pro) who offer his services to companies that want to grow their turnover.
Business to consumer
A company seller that offers services or products to the end consumer. Example: a cosmetics salesperson in detail.
Consumer to consumer
Two consumers who make the decision to exchange items for a payment.
Note: we want to make it clear that when we talk about e-commerce, it is much more about sales on websites and not social networks, which are certainly sales tools but do not allow direct purchases or insertion of online order forms with the exception of Facebook, which owns an online store but actually redirects to a site.
5- HOW TO ORGANIZE YOUR SHOP?
Organizing your e-commerce store is not a difficult thing when you are mastering the necessary process and strategies. These include:
Optimizing the ordering process involves key points:
Ensure that the purchasing process can take place on different types of devices, including mobiles and computers, as mobile marketing accounts for the highest percentage of sales nowadays when you know that smartphones are the most more widely used on the market.
Make a good detailed description of your different products. A poorly described product cannot be understood.
Organize your inventory into category and category to make the search easier.
If necessary add the search function to the site
On product pages, add a gallery or video that leads the customer to look at your products
Encourage customers to create an account so they can store their shipping, billing information, payment preferences, to facilitate future purchases
Use past purchases, recent searches or recently seen products from a customer to recommend items that may be of interest to them
Reward loyal customers with specially designed offers and discounts designed for them.
2- HOW TO PROMOTE PRODUCTS AND SPECIAL OFFERS IN E-COMMERCE?
This task involves setting up your online store that integrates the optimization of the ordering process to end up on better-oriented sales. The steps are:
Setting up your online store.
Organizing digital advertising campaigns.
Proposal of related products.
1- SETTING UP YOUR ONLINE STORE
If you want to sell online, it all starts with setting up your online store. It’s about choosing the e-commerce tools that are listed in a big 2 based on your requirements and optimizing your ordering process.
2- MERCHANDISING PRODUCTS
Indeed, merchandising products is very important because it is the item to offer on the home page to attract the prospect to the shop.
It is therefore not done in a risky way but by capturing attention with a product far of the season depending on your domain to show the customer that you have the product he is looking for at the moment T.
It’s an attractive element that draws attention to your shop.
3- ORGANIZING DIGITAL ADVERTISING CAMPAIGNS
In this case of e-commerce, it is a matter of organizing digital advertising campaigns (SEA, SEM, social networks, mailchimp targeting tools) on the pages of product destinations to attract prospects to the products you offer.
4- PRODUCT RECOMMENDATION
The product recommendation goes through the prospect’s previous activities. It is done using e-commerce tools specifically those that allow the recommendation. These are recently seen products, past purchases, recent research of the prospect that will recommend a product likely to match it.With woo commerce, use the built-in facebook pixel and mailchimp tool for recommendation.
5- PROPOSE RELATED PRODUCTS
It is also important to offer related products (products that do not correspond to the recommendations but are close) to the customer because they represent a novelty for the customer who can find satisfaction with this product.
Retargeting, still known as remarketing in product promotion, is important to revive customers who have started a purchase without ending it. It allows the customer to be brought back to finalize his purchase.
It is done using social networks or marketing emails.
6- DIFFERENCE BETWEEN E-COMMERCE AND E-MARKETING
As we said, e-commerce is a branch of e-marketing, that is, e-marketing is the set of techniques adopted via a digital tool to promote sales and branding of a company.
It encompasses the choice of social media, business strategy, advertising campaigns and the online commerce itself which is e-commerce.
In conclusion, we can say that e-commerce is a facilitator as it is less expensive and does not require a local merchandise shop. Photos of samples are more than enough.
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