You’ve certainly heard of buying online to know order an item online to get delivered to your home. Awesome isn’t it! have a smartphone that you control and stay in your living room waiting for your package. What could be better than to be lightened, I would even say released from his buying tasks. Then, place the e-retailer who offers you the best product at a better price and on time. This is Amazon. Why Amazon? we’ll enlighten your curiosity from the following summary:
1- What is an e-trader.
2- What is the difference between an online store and a marketplace?
3- How to buy on Amazon?
1- WHAT IS AN E-TRADER ?
The e-commerce company is anyone who practices e-commerce. This is any website owner who displays his goods and/or services on his website called e-commerce site or online shop and receives orders and payments from this site in order to complete deliveries.
2- WHAT IS THE DIFFERENCE BETWEEN AN ONLINE STORE AND A MARKETPLACE ?
Amazon is not an online store but a marketplace. The online store is owned by an owner who sells its services or products. It is limited to the proposal of a single seller who sets up all the conditions for the acquisition of its goods and services. The marketplace, as the name suggests, is a marketplace, a platform where sellers can set up shop and offer services.
It is therefore advantaged to the proposal of several sellers. For this reason, it is advisable to expose your product links on marketplaces that already receive thousands of visits in order to complete your marketing campaigns. This is Amazon’s wealth of a wide range of products offered by thousands of sellers around the world and to make matters better, Amazon is conducting a mini-study for the quality standards of all its sellers before validation. The procedure is simple register here.
Goooood, you are registered you are a future seller on the marketplace! What about buyers? How do they make a purchase?
3- HOW TO BUY ON AMAZON ?
It all starts with an account to make the purchase. Create an account if this is your first order or identify yourself if you already have an account it’s free. Then you can search for products by category on the search bar. When you are in front of your desired product, check the features in the image description as well as the delivery areas. If you live in the available area, you can opt for a purchase by clicking to buy this item or add to the basket if you intend to add several products before the purchase.
The buying procedure is very convenient, you buy what you see and read, secure and payment too. Simply enter your payment information (credit card number) when creating your account, a delivery address and a delivery method and you now make purchases of your home safely; your banking information remains confidential.
Thousands and thousands of people around the world have been shopping safely on this marketplace for several years. View Amazon history
In addition, to facilitate logistics and delivery, many details are provided in advance to inform your various expectations namely the delivery time, the type of delivery (grouping or details). See more details for logistics here.
Now you know how to make a purchase on Amazon and which most secure marketplace to choose to make purchases without moving. The e-commerce giant and the best among the marketplaces are waiting for your orders now to get you delivered. It has a multivarietal product in all categories. Among the different product categories on offer, we have:
Create an online shop its told you? Well Yes it is a good choice because the e-commerce sector is more than flourishing because it limits the long yarns of expectations in supermarkets and sales surfaces. We take the opportunity to cuckoo to the peak season that started Friday 29 November 2019 and ended Monday 02 December 2019 with cyber monday until midnight. It was a beautiful experience like any other, an annual meeting where e-traders stock up on their turnover for the year. This behaviour was adapted by consumers at the end of November to limit the prolonged wait in stores.
If you are in the dance of e-retailers, you must make use of the best software and practices that will help you achieve your goals. Thankfully, if you read us, e-commerce will no longer be a mystery to you.
How do you create your online store and optimize it to get the return on investment? That’s the question of the day.
E-commerce or online sales is the fact of receiving an order and/or payment online for an abstract service (digital, training) or physical (material property) .
1- HOW TO CREATE YOUR ONLINE SHOP?
Creating an online store is like choosing software that will allow you to design your online store (this is the theme for the visual aspect of the site), to organize your products or services into categories and subcategories for a better experience, to track the statistics that will allow you to analyze the traffic of your site to make better decisions (Google analytics for in-depth statistics), to have an online payment system accepted by the country of users of your site, carry out digital advertising campaigns and retargeting:
These are the fundamental parameters for the creation and success of your online store.
Then place the software that will allow you to fix these parameters. This is Woo commerce. Why woo commerce? We’re enlightening you.
Woo Commerce is a free extension of WordPress that you can install (download) if you have opted for a WordPress business or e-commerce plan.
Woo commerce represents 25% of the world’s e-commerce, 36054 sites in the top one million e-commerce, statistics vastly superior to all its competitors confers Builtwith which positions woo commerce as a leader in Commerce. It powers 22% of the top 1 million ecommerce according to hostingtribunal.
Not insignificant statistics that indicate the quality of service that this software can provide.
Indeed, woo commerce is an e-commerce software that basically allows:
Creating product pages, ebook downloads and any online files, subscription sales, memberships and bookings.
The insertion of a control basket, i.e. several orders in one order.
The insertion of configurable delivery options (free, fixed-rate delivery, delimited delivery area).
Label printing from woo commerce shipping built into your dashboard for usps shipments and other shipping services
Automated tax calculation optimized by jetpack an automatic extension of woo commerce.
Total control of taxes at the inventory level, through accounts receivable.
Integration with Google analytic for analysis of statistics.
Integration has mailchimp for email advertising campaigns and remarketing.
Integration to Facebook for extending facebook ads from the facebook pixel configured to expand your audience and track visitors to your site, create online shops on your facebook page that will hand visitors back to your site, chat with customers via the chat messenger plugin.
In addition to these basic functions, woo commerce is even more customizable i.e. adapts to your requirements and wills using extensions in order to make an online store worthy of the name that adheres to all your needs.
2- DEFINITION OF AN EXTENSION.
An extension still called plugin refers to any computer program designed to add functionality to a site whether internally for the webmaster or externally for the user to allow better operation of the site.
WordPress has more than 54,000 free extensions for its sites and more than 300 woo commerceextensions that make all the wealth of wordpress because the admiter chooses the extension that he thinks is necessary for the development of his site. A plurality of extension that will give you a wide range of choice and action.
Among the free extensions of woo commerce, we first have its basic functions namely jetpack, woo commerce expedition, google analytic, facebook, mailchimp, then we have:
Paypal checkout available from smart payment buttons. Dynamically displays paypal, venmo, credit paypal or other local payment options in a single stack and for accuracy, paypal is an international payment method accepted in all countries of the world. Simply link your visa card to the paypal account and top you make automatic online purchases that are deduced from your linked bank card.
Google ADS: for your shop’s campaigns on google shopping
Stripe: for mastercard, American express, dicover, JCB and club dinners
Amazon pay: for the availability of amazon widgets on your online store
Among the paid extensions (premium) woo commerce, we have:
Booking woo commerece : for appointments, reservations, rental of equipment
Membership woo commerce: for subscription access to paid or free products or content.
Woo subscription: for monthly, weekly or annual payments to your products or services.
Product add-ons: gift wrapping options, special messages or other special services for your products.
This joins the list of more than 300 free and premium woo commerce extensions ranked in order of popularity.
Faced with this range of extensions, many e-commerce eros are faced with the embarrassment of choice. We’ve chosen three items for you that will list the most necessary extensions because if you use too many extensions, they will slow down the loading speed of your site which is not good for the user experience. So we have:
Optimizing your shop woo commerce is like using best practices for running your online store in order to have more visibility and more sales. These include:
Choose the right theme for the visual aspect of your online store. The theme gives the overall design of your site; it could be likened to a template and in addition, woo commerce offers themes already adapted to computers and automatically smartphones. The list of different business woo themes attached https://woocommerce.com/storefront/
Create and organize your product pages into categories and subcategories
Add the diponible search widget to the dashboard to easily find the products.
Redraw blog posts on product pages to shed light on the use and importance of your products or services via the publisher that allows you to add media and rewrite descriptions.
Use the Facebook extension to increase your audience from the facebook pixel to organize advertising campaigns and retarget (remarket) visitors to your online store. More details here.
Use Mailchimp for WooCommerce: Your customers and their purchase data are automatically synced with your Mailchimp account, making it easier to send targeted campaigns, automatically track customers after purchase, recommend products, recover abandoned baskets, and measure the return on investment of your marketing efforts. And it’s totally free. Source: Mailchimp for woo commerce.
Add paypal payment buttons to all your online products or services
Merchandising (product far on the homepage).
We’re not at the end of our surprises when we discover that the basic features of a successful online store are completely free with woo commerce. In addition, the platform retains control of natural referencing through its built-in blog structures and offers backups of your site’s settings and transaction fees for free third-party payment methods as well as displaying real-time shipping rates such as USPS (transportation company) at a price insignificant compared to its competitors. see more details of the comparison here.
In summary, woo commerce is the most customizable and efficient e-commerce platform using its extensions, affordable with its basic features free and easy to access. Just personal information when creating your site does not need expertise in web development. You can start right here by entering your personal data and choosing the business or e-commerce plan that will give you access to extension downloads.
A small recapitulation between a business plan and an e-commerce plan
What is the difference between e-commerce and e-marketing?
These are the key points that will allow us to better understand e-commerce or online commerce.
1- E-COMMERCE DEFINITION
E-commerce is the action of collecting an order or payment from a website.
Online sales consists of putting online purchase orders (forms) or a real online shop that presents the products for sale and its corresponding descriptions.
Whatever is said, e-commerce represents the exchange of goods and services via the Internet through an order received beforehand.
2- E-COMMERCE TOOLS.
The tools of e-commerce are the elements that facilitate the realization of e-commerce in this case the CMS (content management system) wordpress, squarespace, elaborate sites specialized shopify, magento, prestashop, volusion, amazon, e-bay. These are a few.
WordPress is a CMS that allows you to create websites and manage its content, namely publishing, editing, classifying, deleting, structuring different pages and articles, via the publisher WYSIWYG (in word format) and inserting images or videos from its own Free media library as well as images, videos, pdf, personal words files directly from the editor.
wordpress allows you to design websites for high-traffic content, create purchase orders (booking forms), have an international online payment link (PayPal), create an e-commerce store… In case, we will be interested in the online shop which is possible with the extension woo commerce.
Woo commerce is the tool to use if you are thinking about having an online shop. It works on the basis of product pages that allow you to:
Represent the products and provide a detailed description,
Have a basket for orders
A reliable international payment method
Configurable delivery options
Automated tax calculation
From a liaison with Google Analytics for the analysis of customer behavior, mailchimp, Facebook.
Squarespace is a privately held U.S. company that produces software for the creation and hosting of websites. It also works in PHP but does not have extensions. Everything is included in the software as well as its e-commerce system that offers the normal features of an e-commerce.
3- AMAZON, EBAY
We have grouped these two websites together because they are the e-commerce sites already designed that allow a third party as long as they are registered to come and sell their products there. They are intermediaries that bind any seller to any customer and for accuracy, Amazon specializes in business to business and business to consumer and takes care of deliveries while e-bay specializes in consumer to consumer and the seller gets delivery load.
The advantage with these intermediary sites is that they already receive millions of views that allow to expand its market.
4. SHOPIFY, MAGENTO, PRESTASHOP, VOLUSION
These are the sites that offer more in-depth features in e-commerce in this case:
Product search area for customer
Management of merchandise stocks
Creating accounts receivable for better tracking
All in all, e-commerce is a highly organized sector that benefits from its software to satisfy customer orders and supplier payments.
3. E-COMMERCE BENEFITS
If e-commerce continues, it is because it has many advantages for both the consumer and the seller.
Payment facilitation that is now available directly online and limits long waits. Home deliveries More affordable prices Opportunity to better understand product characteristics before purchase
2. For the seller
Facilitating remote payment Less expensive than a local shop Lower operating costs (employees, taxes and taxes) Facilitating customer tracking through the customer account, which is a good sales strategy Possible remarketing to potential customers
4. THE DIFFERENT TYPES OF E-COMMERCE
Indeed, even at the level of e-commerce we meet:
Business to business
A company seller that offers services or products to a business buyer. Example: a salesperson of digital marketing solution (Marketing Pro) who offer his services to companies that want to grow their turnover.
Business to consumer
A company seller that offers services or products to the end consumer. Example: a cosmetics salesperson in detail.
Consumer to consumer
Two consumers who make the decision to exchange items for a payment.
Note: we want to make it clear that when we talk about e-commerce, it is much more about sales on websites and not social networks, which are certainly sales tools but do not allow direct purchases or insertion of online order forms with the exception of Facebook, which owns an online store but actually redirects to a site.
5- HOW TO ORGANIZE YOUR SHOP?
Organizing your e-commerce store is not a difficult thing when you are mastering the necessary process and strategies. These include:
Optimizing the ordering process involves key points:
Ensure that the purchasing process can take place on different types of devices, including mobiles and computers, as mobile marketing accounts for the highest percentage of sales nowadays when you know that smartphones are the most more widely used on the market.
Make a good detailed description of your different products. A poorly described product cannot be understood.
Organize your inventory into category and category to make the search easier.
If necessary add the search function to the site
On product pages, add a gallery or video that leads the customer to look at your products
Encourage customers to create an account so they can store their shipping, billing information, payment preferences, to facilitate future purchases
Use past purchases, recent searches or recently seen products from a customer to recommend items that may be of interest to them
Reward loyal customers with specially designed offers and discounts designed for them.
2- HOW TO PROMOTE PRODUCTS AND SPECIAL OFFERS IN E-COMMERCE?
This task involves setting up your online store that integrates the optimization of the ordering process to end up on better-oriented sales. The steps are:
Setting up your online store.
Organizing digital advertising campaigns.
Proposal of related products.
1- SETTING UP YOUR ONLINE STORE
If you want to sell online, it all starts with setting up your online store. It’s about choosing the e-commerce tools that are listed in a big 2 based on your requirements and optimizing your ordering process.
2- MERCHANDISING PRODUCTS
Indeed, merchandising products is very important because it is the item to offer on the home page to attract the prospect to the shop.
It is therefore not done in a risky way but by capturing attention with a product far of the season depending on your domain to show the customer that you have the product he is looking for at the moment T.
It’s an attractive element that draws attention to your shop.
3- ORGANIZING DIGITAL ADVERTISING CAMPAIGNS
In this case of e-commerce, it is a matter of organizing digital advertising campaigns (SEA, SEM, social networks, mailchimp targeting tools) on the pages of product destinations to attract prospects to the products you offer.
4- PRODUCT RECOMMENDATION
The product recommendation goes through the prospect’s previous activities. It is done using e-commerce tools specifically those that allow the recommendation. These are recently seen products, past purchases, recent research of the prospect that will recommend a product likely to match it.With woo commerce, use the built-in facebook pixel and mailchimp tool for recommendation.
5- PROPOSE RELATED PRODUCTS
It is also important to offer related products (products that do not correspond to the recommendations but are close) to the customer because they represent a novelty for the customer who can find satisfaction with this product.
Retargeting, still known as remarketing in product promotion, is important to revive customers who have started a purchase without ending it. It allows the customer to be brought back to finalize his purchase.
It is done using social networks or marketing emails.
6- DIFFERENCE BETWEEN E-COMMERCE AND E-MARKETING
As we said, e-commerce is a branch of e-marketing, that is, e-marketing is the set of techniques adopted via a digital tool to promote sales and branding of a company.
It encompasses the choice of social media, business strategy, advertising campaigns and the online commerce itself which is e-commerce.
In conclusion, we can say that e-commerce is a facilitator as it is less expensive and does not require a local merchandise shop. Photos of samples are more than enough.
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