Website-The benefits of a website. Marketing Pro

The company’s showcase website represents the online company, that is, the company itself in digital.


Therefore, the website must have all the necessary elements that will allow visitors to explicitly inquire, place an order and pay as in a regular business or supermarket.
The website has existed since the birth of the Internet and is becoming more and more important with the growth of digital marketing because it represents the company par excellence and is accompanied by social networks (facebook, instagram, LinkedIn, Twitter, Pinterest…) for advertising and inter-activity purposes in order to attract the most potential customers to the site (company).
Many people wonder if a company already on social networks need to have a website? The answer is yes for the following reasons:


1. The site has a homepage that represents all the company’s services.
2. On the home page of a site, we have access to specific tabs that can redirect us to a specific service to take more information.
3. The site is less cumbersome for a visitor because it is ordered to obtain a specific information based on a goal.
4. It is possible to order online from a tab registered for this purpose.
5.It is possible to have a newsletter about the company and its services from a blog or news page added to this effect or even more a newsletter for home customers in order to keep in constant contact with them and thus their inform you of any changes to the company.
6. It is possible to make an online payment to limit traffic jams and hassles for consumers.
7. The website is less expensive compared to the physical installation of a local company.
8. The website as a showcase of the online business at almost zero operating cost (non-existent taxes); in addition the cost of referencing a site on google search results to be visible to the maximum by its potential customers are almost non-existent from the moment you finalized your annual plan (normal annual payment of your site), you just need to improve your SEO.
9. Thanks to the website you can sell online without gross stock of merchandise, manage a virtual stock of merchandise and record your customers’ shipping information.

website


In short, the website is important in that it represents the company itself and has the features and information needed to serve an online customer without hassle. Since SEO (content) and SEA (Google advertising) are not enough to increase the visibility of a site, it is an alarming need to involve social networks to target and increase your audience and thus improve your traffic on the site in order to to have better results.


Marketing Pro specializes in designing aesthetic websites based on the desired features and their referencing on search engines also takes care of the popularization of your site and its services on social networks to give you ready-to-purchase leads.
Trusting us is winning your project.

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Inbound marketing- What is inbound marketing- Marketing Pro

Inbound marketing refers to all the techniques to be adopted to attract a prospect to a company, product or service with content that meets its expectations. It is a question of looking at the potential customers who represent the basis of turnover. It takes place by the inefficiency of the traditional marketing or marketing outbound.


Indeed, the outbound marketing (traditional marketing) was to multiply mass advertising in order to get customers in the mass. This marketing is becoming more and more ineffective because we are betting on the heap, a simple game of chance that not only costs money because you have to produce as much advertising as possible to convince, but does not bring the desired results for the reasons energy, finance and time are not being used wisely.

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Outbound marketing does not take into account the customer’s buying process, a very important step in marketing that allows the avatar (people with a customer profile) to be transformed into a prospect and finally a loyal customer.

The following questions arise:

  1. How to have targeted communication in order to directly reach the customer profile.
    2. What is the buying process still called a sales funnel?
    3. What are the benefits of inbound marketing?
Inbound marketing strategies

1. HOW DO I GET TARGETED COMMUNICATION?

Internet marketing has felt the need to customize its advertisements to be more efficient, i.e. to make publications targeted to the needs of the prospect who can therefore be quickly interested. For this, we have tools like:

Professional pages on social networks that will allow ads to be targeted to the buyer persona profile (people with a customer profile)

Google ADS for targeting ads on search engines and video sites. These include:

SEM (Search Engine Marketing) again called a search ad that consists of bidding on keywords corresponding to its content to be positioned on the first Google search results for people who will search for companies similar to what you’re proposing.

Display advertising, which consists of making graphic, written, audio or video displays on high-traffic sites that offer advertising space

Advertising on video sites in occurrence You Tube or Viméo that allows you to edit your own videos and target your avatar or to buy advertising spaces on other people’s videos that you find relevant depending on the traffic.

All in all, targeted communication is the fundamental element of inbound marketing and is explained even better when Internet users start to react after the first awareness targeting on its service or product. This will be referred to as a sales funnel still called a sales tunnel, a step that transforms the visitor into a customer.

2.WHAT CONSIST THE SALE ENTONNOIR?


As the name suggests, the sales funnel are the different steps an avatar go through to become a customer of the company. It is defined by a user’s behaviour towards a publication or website. This is a very crucial step, which is itself subdivided into different stages, which will allow the advertising message to be adapted according to the commitment of the prospect. These include:

1. Raise awareness

2. Convert

3. Closing

4. Loyalty

1- RAISE AWARENESS

This is the first step in the inbound marketing that consists of getting known by its customers from social networks, targeted advertising Google (displays, video sites).
It involves raising awareness of your avatar (people with a customer profile) to show them that you are present and that you have interesting things that might be useful to them. This is the widest part of the funnel because it encompasses the maximum audience likely to be interested in your offers.

However, expecting a good natural and paid referencing because quickly made interested prospects could search you on search engines.

2- CONVERT

This is the second step in marketing inbound marketing, which involves targeting your audience of people who have visited your website and showing them more about the values of your products or services by highlighting forms and blog posts. (call to action) to convert them into a prospect.

Conversion is the process that allows visitors to be turned into prospects through the means of the CTA (downloading an e-book, subscription to the newsletter, free consultation, free advice, webinars …) that will collect contact information visitors to contact them again afterwards. here, natural referencing, blogs, social networks, SEM, displays and video sites will be needed.

3- CONCLUDE

This is the third stage of the marketing inbound yet called the sales stage. It consists of maturing the prospect from newsletters through emails collected from CTAs to better demonstrate the value of your products or services. You could highlight in e-mails your particular assets, your competitive advantages, customer testimonials, your statistics… to encourage the customer to switch to purchase. It’s a personalized follow-up.

4- LOYALTY

Customer loyalty requires consumer satisfaction and constant contact with the customer. This permanent contact will be possible thanks to marketing emails (newsletters) that will allow to offer new offers adapted to the customer’s previous purchases and social networks that have a role to maintain his community and therefore the customer loyalty.

Retargeting will be necessary at this stage to enable the relaunch of customers who have visited the site but without an act of purchase or subscription. It has a role to push to purchase this through free gifts, contests organized to entice the prospect to go shopping or subscribe to the newsletter.

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Schemes
The scheme is simple: Visitors become prospects who become potential customers who become loyal customers (brand ambassadors) drive revenue growth.

Inboundmarketing strategies

3. INBOUND MARKETING BENEFITS

On the face of it, inbound marketing is the strategy par excellence that ensures the return on investment. It is less expensive compared to the outbound strategy. It focuses on the potential customer who is more likely to make purchases and thus enable the realization of turnover.

*Promotes content marketing : Content marketing, which consists of developing relevant quality content (articles, videos, graphics, marketing messages) to mark the attention of visitors, creates a beautiful image for a company and the Values.

*Allows you to have an online contact list through CTAs.

*Measurable : one of the specifics of inbound marketing are the results of its measurable advertising campaigns through statistics (Google analytic, Google ADS, pixel Facebook, Facebook ADS …) that will allow a good entry of its strategy marketing and therefore better improvement.

*Sustainable with customer loyalty tools such as social networks and newsletters.

Statistics
400% of companies that have adopted inbound marketing find that their marketing strategy is more effective.
The cost of acquiring a prospect decreases by 80%.
Inbound leads are 60% less expensive than outbound prospects.
Companies that adopt inbound marketing generate 54% more prospects.
Statistical source:https://blog.hubspot.fr/inbound-marketing-information

Contact Marketing Pro, an inbound marketing specialist, to create quality content that can impact the target. We design a site that reflects your company and we bring the target back to your site through social networks, natural referencing and Google ads.

We provide sales, branding, communication and customer follow-up to create leads and turn them into loyal customers.

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